Privacy Policy

Last Updated: 13th December 2024

This Privacy Policy applies to the Fit Branded website (the “Site”), operated by Fit Branded Limited, a company registered in England and Wales. Fit Branded Limited (“we,” “us,” “our”) respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, share, and safeguard your personal information when you visit our Site, purchase our products, or otherwise engage with us. It also explains your rights under applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and other relevant regulations.

1. Data We Collect

Personal Information

• Contact details: name, email address, postal address, phone number.
• Account details: usernames, passwords, and purchase history.
• Payment details: billing address and limited payment information (processed via secure third-party payment processors).

Non-Personal Information

• Technical data: IP addresses, browser type, device information, operating system, and referral URLs.
• Usage data: pages viewed, time spent on pages, and links clicked.

2. How We Collect Your Data

We collect data directly from you (e.g., when you create an account, place an order, sign up for a newsletter, or contact us) and automatically (e.g., through cookies and similar technologies).

3. How We Use Your Data

We use your personal data to:

• Process orders, provide products, and manage customer service.
• Communicate about updates, offers, and promotions (with your consent).
• Improve our Site’s functionality, security, and user experience.
• Comply with legal obligations (e.g., tax, accounting, fraud prevention).

4. Legal Basis for Processing

• Contractual Necessity: To fulfill a contract, such as processing your orders.
• Legitimate Interests: To improve our services, enhance user experience, and maintain the security of our Site.
• Consent: For optional communications, such as marketing emails. You can withdraw consent at any time.
• Legal Obligations: To comply with applicable laws and regulations.

5. Cookies and Tracking

We use cookies and similar technologies to analyze usage, remember preferences, and personalize experiences. You can adjust your browser settings to refuse cookies. For details, please see our Cookie Policy.

6. Data Sharing

We may share your data with:

• Service Providers: Payment processors, hosting providers, analytics services, and other vendors who assist in our operations.
• Legal and Regulatory Bodies: If required by law or to protect our rights.

We do not sell or rent your personal information.

7. International Transfers

If we transfer your data outside the UK or EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent measures, to protect your personal information.

8. Data Retention

We store personal data only as long as necessary for the purposes outlined in this policy or as required by law. Once no longer needed, we securely delete or anonymize your data.

9. Your Rights

Under applicable law, you have the right to:

• Access, correct, or erase your personal data.
• Restrict or object to certain processing.
• Withdraw consent at any time, where applicable.
• Port your data to another provider, where technically feasible.
• Lodge a complaint with a supervisory authority, such as the UK’s Information Commissioner’s Office (ICO).

To exercise your rights, contact us at the details below.

10. Data Security

We implement technical and organizational measures to protect personal data from unauthorized access, disclosure, alteration, or destruction.

11. Third-Party Links

Our Site may contain links to external websites. We are not responsible for their privacy practices. We encourage you to review their policies before providing any personal data.

12. Updates to this Policy

We may update this Privacy Policy periodically. Changes take effect upon posting the revised policy to our Site. Your continued use of the Site after updates constitutes acceptance of the changes.

13. Contact Us

For questions, requests, or concerns about this Privacy Policy or our data practices, please contact us at:

Email: info@fitbranded.com

If you are unsatisfied with our response, you may contact the ICO or your local data protection authority.

By using our Site, you acknowledge that you have read and understood this Privacy Policy.